Before everything else.

It started at a table in Phuket. The owner’s phone would not stop: a buyer in Moscow, a family in Dubai, a question in a language nobody in the office spoke. He turned it face down and said he would answer them all in the morning. That is where Lajvard began.

People buy from the agency that answered them, and come back to the one that remembered them.

A buyer abroad is deciding whether to trust you with one of the largest decisions of their life, often in a language that is not their own. Trust starts with being answered.

We are Esad and Muhammed. For more than ten years we have built software that answers people at any hour, quietly, inside Turkish Airlines and many other companies. One lesson held everywhere. Software should carry the routine, and people should keep the moments that matter.

Lajvard is built on that rule. The routine runs in the background. When a person is needed, the light turns orange and the conversation comes to you.